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Enniscorthy 18 February, 2011. One of the world's largest and most respected centres for scientific research, CERN, adopts Sonru's automated video interviewing tool to reduce recruitment delays and the costs associated with the sourcing of candidates from its 20 European Member States.

CERN, the European laboratory for particle physics, is one of the world’s largest and most respected centres for scientific research. From Nobel Prize winning physics to the invention of the World Wide Web (WWW) in 1989, its goal of pure research continues to contribute to science and technology. CERN discovered Sonru’s award winning automated video interviewing solution at the HR Directors Business Summit in Birmingham in January where Sonru Founder Ed Hendrick presented a Master Class on using video technology to automate the recruitment process.

Sonru will enable CERN’s recruitment team to manage the screening of applicants from a very geographically diverse base through their secure video interview solution. CERN is funded by 20 European Member States and as a result targets these states when sourcing candidates.

James Purvis, Head of Recruitment, Programmes & Monitoring Group at CERN commented: "The Master Class provided a convincing insight into the possibilities Sonru’s video interviewing tool could provide to reduce recruitment delays and costs.'' Mr Purvis continued: "We initially trialled the product on one particular post and used it to screen candidates in Greece, Canada, France, Switzerland and the U.K. Since then, we’ve made the decision to use Sonru on any post in CERN where communication / interpersonal skills are an important requirement. Additionally the system accommodated CERN’s two official languages – English and French. With a 100% response rate and absolutely no negative feedback from candidates and huge buy-in from the hiring team, Sonru is certainly the way forward for CERN."

Edward Hendrick, Founder and Director of Business Development, Sonru.com commented: ‘‘we are delighted to work with CERN and to add value to such an eminent and distinguished organisation. Video interviewing fits perfectly with their international sourcing strategy. It’s ironic and also humbling that the organisation that invented the web are using our online video interview service to find the brightest people in the world to further their ambitions."

ENDS

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Sonru, a multi-award winning automated online video interview solution, replaces first round phone and on-site interviews.  Sonru has a global client and candidate reach and is expanding at a rapid rate. Sonru formally entered the UK market in January 2011. With an impressive conversion rate from product trial to adoption, Sonru clients are evangelical about the benefits this game changing technology has brought to their recruitment processes such as faster recruitment cycles, reduced interviewing costs, convenience and the elimination of scheduling and conducting phone interviews.

UPDATE: Read the CERN case study.