Sonru.com

Enniscorthy, 04 July 2011. Sonru, a multi award winning video interviewing technology company, today announced the release of a white paper entitled, “The Candidate Experience of Video Interviewing.” The paper presents research findings on candidates’ awareness / attitudes and actual experience of automated video interviews.

Marina Aldridge, Board member of the AGR (Association of Graduate Recruiters), who offically launched the white paper on the first day  of the AGR Conference commented; “It is encouraging to see fact-based evidence under-pinning the use of new technologies in the search for talent globally and this white paper will make compelling reading for anyone interested in learning more about candidates’ experience of video interviewing in the recruitment process.”

David Barrett, Managing Director, Cut-e Ireland/UK/Singapore/India/Southeast Asia, and co-author added, ‘this white paper clearly demonstrates the acceptance and preference among candidates for online screening technologies such as automated video interviewing while at the same time providing recruiters and hiring managers with gains in validity, accuracy and cost effectiveness. The use of new media technologies in the recruitment process fits with candidates’ current usage in work, education and life and provides an ‘impressive’ means for employers to interact with potential recruits in a medium that is both natural and convenient to them.”

Research highlights include:

•    ‘Excited to gain a new experience’ emerged as the most dominant first impression.
•    The majority of respondents recorded positive feelings when invited to complete the video interview and when probed further, over half of the respondents were ‘impressed’ with the concept of an automated video interview, with statements such as, “It’s nice to see a company that isn’t afraid of using the latest technology for something like recruiting.”
•    More respondents would prefer a video interview (automated and live) to a face-to-face interview.

•    Three times as many respondents would prefer an automated video interview to a telephone-screening interview.

Fergal O’Byrne, CEO of Sonru, commenting on the white paper’s publication, “Sonru’s development and continued enhancement has always been candidate-centric and feedback has always been hugely positive. Today, Sonru is delighted to formalize our research process and provide clients and potential users with evidence of the positive impact in adopting innovative technology into the recruitment process.”

To receive a copy of ‘The Candidate Experience of Video Interviewing’ white paper, please contact: Joy Redmond; joy@sonru.com or +353 (0) 53 92 3760