Sonru.com

Enniscorthy, 01 June 2011. Sonru was recognised as an InterTradeIreland Business Ambassador at a special event held with Minister Richard Bruton TD, Minister for Jobs, Enterprise and Innovation on Wednesday 1st June in Dublin. Over 80 TDs and Senators were also in attendance at the event which recognised SMEs that have excelled through North-South trade and innovation.

Sonru is no stranger to InterTrade Ireland having been a regional winner in their All-island Seedcorn Business Competition last year and is currently undertaking a strategic R&D project with ION Technologies in Belfast to further product development supported by InterTradeIreland’s Innova programme.

Ed Hendrick, Founder of Sonru said: “We are delighted to be recognised as a Business Ambassador for InterTrade Ireland. It is a huge honour for our company. We have been fortunate to avail of a number of supports from InterTrade Ireland and this recognition is the icing on the cake for us. InterTrade Ireland has assisted us in scaling our business globally.”

Mr. Richard Bruton TD, Minister for Jobs, Enterprise and Innovation commented, “Government does not create jobs, people and businesses do; and the role of government is to create an environment in which those businesses can prosper. I am determined to do everything I can to reduce costs, improve access to finance and encourage innovation so that good businesses can expand and create the jobs that our economy and society so badly need. If there is one thing Ireland - north and south - does not lack it is enterprising, creative, hardworking people, and I look forward to working with them to discuss what government and small business together can do to get people back to work”.

Over 65 companies from across Ireland attended the event with government representatives, including Ministers of State, TDs and Senators.

The group of InterTradeIreland Business Ambassadors were also invited to meet President Mary McAleese at an exclusive reception at Áras an Uachtaráin to make their achievements, where she described the companies as ‘Champions of the future and leaders of change.’

Also speaking at the event, InterTradeIreland Chairman Dr David Dobbin said: “We have supported companies right across Ireland, in every county and constituency and we are extremely proud of the examples of enterprise and innovation that are represented by our group of InterTradeIreland Business Ambassadors. We hope that through highlighting the achievements of our SMEs like Sonru.com, we will inspire other Wexford businesses to take advantage of cross-border trade and collaboration opportunities.”

Since 2003, InterTradeIreland’s has helped more than 16,500 companies with cross-border information and services and supported over 2,000 SMEs through its trade and innovation programmes. As a result, in excess of €610 million worth of business value been generated including that from current projects still to complete. In addition, over 930 jobs have been created or sustained through its programmes. For every €1 invested in InterTradeIreland, it provides a ten-fold return in business development value.

ENDS

For more information:
Visit the Sonru Press Centre or contact Joy Redmond +353 53 9237602
Rachael Downing, InterTradeIreland Communications Manager on +44 7920186796 or email Rachael.downing@intertradeireland.com

Notes to Editors
Sonru, a multi-award winning automated online video interview solution for screening candidates, replaces first round phone and on-site interviews.  Interviews have been completed from every continent using Sonru's automated video interviewing platform and clients range from DoneDeal.ie, eircom, Johnson & Johnson, PaddyPower, Allianz Worldwide Care to CERN in Geneva, one of the world’s largest and most respected centres for scientific research that won a Nobel Prize for the invention of the World Wide Web (WWW) in 1989.
Sonru is headquartered in Ireland with offices in the UK and Singapore. Sonru formally entered the UK market in January 2011 and has representation in Singapore, Canada, the Middle East and North African region. The name Sonru stems from the Irish phrase “Bí le sonrú” which means to “stand out” and their flagship product – the automated video interview solution enables interviewees to do just that.