Sonru.com

Enniscorthy 13 March, 2011. Sonru today launched two short animations to explain the automated video interviewing process. The animations, which were produced by Igloo Animations, consist of an 'Overview of automated video interviewing' and a more specific 'How does it work?' and are targeted at HR directors, recruiters and hiring managers.

Although video has been used in online recruitment for many years now, the use of automated or asynchronous interviewing is a relatively new process and can sometimes be confused with live web conferencing or video CVs. Sonru have launched these short movies to dispel any confusion and have been well very well received so far. The videos are available to view on the Sonru website and also the Sonru YouTube Channel. The overview movie is embedded below.

Edward Hendrick, Founder and Director of Business Development, Sonru.com commented: ‘‘we are delighted to launch these animations to further the educational campaign on the use of online video to automate the candidate screening process. Terms like online video or video interview are mainstream terms that can lead to misinterpretation of our hugely innovative technology. Sonru has been designed with and for HR and recruitment managers to save time in the preliminary screening stages of the recruitment process by providing a structured, standardised and fair asynchronous interview tool and these animations clearly differentiate our offering".

ENDS

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Sonru, a multi-award winning automated online video interview solution, replaces first round phone and on-site interviews.  Sonru has a global client and candidate reach and is expanding at a rapid rate. Sonru formally entered the UK market in January 2011. With an impressive conversion rate from product trial to adoption, Sonru clients are evangelical about the benefits this game changing technology has brought to their recruitment processes such as faster recruitment cycles, reduced interviewing costs, convenience and the elimination of scheduling and conducting phone interviews.