5 SMART NY Resolutions for Sonru Users in 2016

Every January, I make the same resolutions then every couple of years I’m delighted that I’ve managed to knock one or two off the list because my list was way too elaborate for any one calendar year. Maybe they are more like life resolutions that I revisit every January and chip away at over the years?

In business school, we were told our goals should be  S.M.A.R.T – specific, measurable, attainable, realistic and timely yet any time spent with entrepreneurs and entrepreneurship educators tell us to reach for the stars or to just do it.  Well here are 5 smart video interviewing resolutions to implement in 2016 which are not only specific, measurable, attainable, realistic and timely but also based on almost a decade’s experience of Video Interviewing.

  1. Join the Sonru User Group on LinkedIn
  2. Improve your Video Interview Completion Rates
  3. Make Video Interviewing Open to All
  4. Open your Mind to Video Interviewing
  5. Communicate the why and how of Video Interviewing

1. Join the Sonru User Group on LinkedIn

The Sonru User Group was launched formally by James Purvis, Head of Talent Acquisition at CERN, at StandOut15 in London, our first user conference back in April, where he urged clients to join the Sonru User Group on LinkedIn to continue the conversation online.

The LinkedIn Sonru User Group is a platform for Sonru clients to promote discussion and allow the sharing of ideas on best practice for the use of video interviews in recruitment, employee development and talent management. Make joining this private peer-to-peer group, only open to Sonru clients, as your first action in 2016 to learn and network with other Sonru users.

2. Improve your Video Interview Completion Rates

Have you ever wondered if there was anything you could do to boost your video interview completion rates or candidate experience?  Well as luck would have it, we analysed the data of 12,000 randomly selected interview campaigns completed on the Sonru system and published a white paper that presents a blue print for Video Interviewing BEST PRACTICE based entirely on empirical evidence. For example, we can prove that personalised video introductions and branded accounts affect video interview completion rates. Make downloading our ‘Clients Know Best’ white paper your second action in 2016 to get the most out of your Sonru account.

3. Make Video Interviewing Accessible to All

When did you last take the time to really think about how accessible your end-to-end recruitment process is for those with disabilities? Fear not for Sonru have teamed up with EmployAbility and published a short white paper to both raise awareness of accessibility and to offer some practical advice on adjustments you can make to ensure your video interviewing process is more accessible. Download the ‘Accessible Video Interviewing‘ white paper for your third action in 2016 to assist you in making video interviewing open to all.

4. Open Your Mind to Video Interviewing

We tend to think that newer technologies are best left to the millennials – a demographic who’ve never known a life without the Internet, mobiles and non-touch screens. Perhaps we’re all guilty of thinking that innovation in recruitment should also be left to the millennials! The fifth volume in our popular candidate experience white paper series will quickly dispel the age myth. Since Sonru first began collecting candidate feedback in 2011, the findings clearly demonstrate how far video interviewing has evolved over five years for example, there appears to be an increase over the years in the proportion of candidates from the older age groups. Similarly, the gender gap is closing and we’ve also noted a more even spread in the role relevant to the candidates’ interviews. This suggests that as video interviewing becomes more and more mainstream, it is being used for more varied and more senior roles. For your fourth action in 2016, we’d like you to think of what broadening your usage of video interviewing to cover a wider range of roles could mean for your organisation.

4. Communicate the Why and How of Video Interviewing

Last but by no means least, we’re inviting you to empower your candidates in 2016. A common theme that comes up again and again in our research, case studies and support channels is the very simple concept: “Information is Power” so we’re not asking you to download anything but instead, as a bonus, we’re offering  5 Communications tips to successfully implement Video Interviewing:

  • Internal Communication: Get your team, department and company in general (hiring and line managers) buzzed up about video interviewing. Don’t just invite them to view an interview without introducing them to Sonru first. Spend a little time showing them how the system works and how it will improve their working lives.
  • Corporate Communication: Your Sonru Video Interviewing account is your recruitment showcase so take advantage by branding the Sonru application to your career website.
  • Candidate Communication: Follow the Sonru best practice guidelines in introducing the video interviewing process. Again, don’t just invite candidates to complete a video interview without introducing them to Sonru first. Inform candidates at the application stage that video interviewing will be used as part of the selection process.
  • Video Communication: Create a nice personal video introduction to greet the candidates when they log in to complete their interview. Use the video to showcase your company and the great people inside. It doesn’t have to be a full-on employer branding video as it’s not going to be in the public domain but provide the viewer with enough information and insight into your company to get them excited about the interview.
  • Enable Candidates to Communicate: Be creative with your questions and also give the candidate sufficient time to think about their answers.


Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of IGOpeople.com, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.