03 April 2014. Asda, the official partner of the Tour Makers for Yorkshire’s Grand Départ, has been using Sonru to select Volunteer Supervisors as part of their three-stage recruitment process.
Asda see the event as “an amazing opportunity for communities to come together and showcase themselves to a global audience.”
L_R: Tour Makers Becky Clarke, Vijay Dayalji, Claire Brown.
The Tour Maker project was launched by Welcome to Yorkshire in late 2012, and almost 12,000 Tour Makers will now support stages 1, 2 and 3 of the race in the UK.
Tour Maker roles range from wayfinders and crossing marshals to route marshals and flag marshals. All prospective Tour Makers were asked to take part in a selection process which involved completing an online application form, then an online test and a video interview for supervisor roles.
Richard Mason, Tour Maker Project Manager at ASDA, said:
We’ve been using Sonru across the HR and recruitment team for the past number of years/months and could immediately see the opportunity for process gains given the volume of interest. The Tour de France in the UK enables our communities to come together and showcase themselves to the world so it seemed fitting to use Sonru to allow over 4,000 prospective tour makers to showcase their interest and passion in an online video interview. The results have been phenomenal, we’ve recorded a 75% response rate which is unheard of for volume recruitment of volunteers. Only 275 applicants chose to take a phone interview compared to the 3248 video interviews and the feedback has been hugely positive.
Daniel Richard, MD for Sonru Europe added:
Although Sonru is more associated with job interviews, we’re seeing more and more clients see opportunities to bring the benefits of video interviewing to other areas of their business such as sponsorship, casting, talent management/mobility and so on. We’re delighted to be of service again to Asda and to be involved with the Tour de France in the UK.
Click here for more information on Yorkshire’s Grand Départ
Visit the Sonru Press Centre or more information.