BDO Ireland reduces preliminary interviewing costs by 80% with Video Interviewing

BDO is the leader in advising and funding ambitious Irish businesses, helping them to grow in domestic and international markets. With offices in Dublin, Limerick, Cork and an affiliate office in Belfast, BDO employs 625 partners and staff on the island of Ireland.

When their recruitment activity increased by 14% in 2017, BDO recognised that their process would have to be optimised if such growth was to continue. Video interviewing was recommended as a way to streamline the process.

Key Learnings from BDO’s adoption of Video Interviewing include:

  • Video Interviews have Replaced 1st round interviews with HR and the line managers
  • Reduced the chargeable time spent on 1st round screening by 80%.
  • Replaced Skype for International recruitment. With over 95% of applications from overseas candidates, poor quality lines / drop-offs and limitations with respect to scheduling and the number of interviewers, made international recruitment cumbersome.

  • Team buy-in. “The feedback from the team has been fantastic. Since introducing Asynchronous Video Interviewing, our Line Managers feel that the recruitment system is better aligned to their needs.”  Ann Hogan, HR Director, BDO Ireland

Video Interviewing shows the person

Overall you get a better ‘sense’ of the person. Video Interviewing provides an opportunity to experience the candidate’s personality and see their body language. As a result, the candidates that are being shortlisted for the face-2-face interviews are of higher calibre than before.”  Ann Hogan, HR Director, BDO Ireland

Video Interviewing aligns with core business

We have introduced Video Interviewing for all vacancies in the Irish firm. Overall it has provided better alignment with HR and the business. We selected Sonru over a number of vendors because they had a proven digital platform with Plug and Play Technology. Being able to brand our account to reflect our messaging and EVP and its integration with the Taleo ATS were also factors in our decision.”  Ann Hogan, HR Director, BDO Ireland

Video Interviewing has not only wowed BDO Ireland’s staff, but candidates have also displayed positive attitudes towards the tool, with some key highlights as follows:

  • 94% of candidates would complete a Video Interview again in the future.
  • 100% of candidates were satisfied with the candidate experience.
  • 100% of candidates found the software easy to use.
  • 93% of candidates completed their Video Interviews at home.

Interested in learning more about BDO Ireland’s experience of using Video Interviewing, and their candidates’ feelings and behaviours towards the technology? Read the full client case study, here.


Video Interviewing Demo

Joy Redmond

Head of Research at Sonru
My qualitative [depth interviews] and quantitative data analyses result in the case studies, white papers, and other research you see in our Knowledge Hub. User research also feeds both product development and marketing such as content, award entries, and PR opportunities.
Joy Redmond
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Edward Hendrick
CEO
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of IGOpeople.com, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
Chairman
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Clément Helinckx
Non-Executive Director
Clément is a member of the Saphir Capital Partner's Team. Clément worked at PwC Luxembourg for 6 years in Private Equity Audit and then as Manager in the Corporate Finance practice in Valuation, Buy-side and Sell-side advisory. He holds a MSc from IÉSEG School of Management.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.