Better Graduate Recruitment with Video Interviewing

graduate walking through trees

If you’ve ever wondered what graduate recruiters think of video interviewing or indeed graduates themselves, well this post is the perfect starting point.

Sonru have been working with graduate recruiters and graduates for over a decade and we’ve published a range of materials that are sure to answer every question you might have.

Free Resources on Graduate Recruitment in relation to Video Interviewing

  1. White Paper: In the Graduate Recruiter Experience of Video Interviewing, you will learn all about grad recuiters’ behaviour and attitudes towards Video Interviewing from their reason for using it, where in the process it is used, how they assess candidates and the impact it has had on their roles. Download it here.
  2. White Paper: The Graduate Experience of Video Interviewing presents findings from over 13,000 respondents who completed video interviews for Sonru clients’ graduate recruitment campaigns. Read about their before and after opinions of video interviews along with the details of where and how they did them and what impacts satisfaction levels. Download it here or another paper that focuses on APAC graduates.

Graduate Recruitment Case Studies

Our case study library is home to many wonderful in-depth analyses of individual client usage. Here is just a flavour of some of the rich findings with respect to graduate recruitment.

Conversion rates from the Assessment Centres were typically low and often necessitated running additional events which impacted the business on an operational level. With a 33% reduction in interview time (compared to phone interviews) not to mention allowing time for scheduling and perhaps 10% no-shows, video interviewing has definitely resulted in time savings for Cargill.

Sonru enabled nucleargrads to reduce its administrative costs by 80% but they maintain that more consistency in the recruitment process and better candidate selection now outweigh the original cost-saving benefits.

Womble Bond Dickinson replaced Psychometric Tests [verbal and inductive reasoning] with video interviewing. They found that candidates could study and prepare for Psychometric Tests but it was not showing them the individual, adding, “some people do really well in say a Watson Glaser test but they might be lacking that common sense you need for the job.”

Version 1 reduced their Time to Hire to 1/3 the time it took them without video interviewing. By successfully screening out 34.5% of candidates that would’ve likely been invited to attend an assessment day resulted in the cost savings of running 8 additional assessment days to find the best candidates.

A student’s journey through Video Interviewing

On a final note, when we think of students and Video Interviewing, we automatically think of its use within candidate selection for those coveted graduate positions. However, over the years we’ve seen many of our clients thinking out of the box and finding innovative ways to introduce video interviewing to students long before graduation, specifically:
Student Admissions – colleges are overcoming time and geographic limitations by innovating their admissions process with Video Interviewing to recruit and select students. Check out how Queen’s University Belfast and the RCSI are using Video Interviewing to select students while the Royal College of Art RCA and the George J. Mitchell Scholarship use it to select the recipients of their prestigious scholarships.
Careers Services – how universities such as the University of Liverpool’s C&E immerses Geography students in a two-year programme that comprises both formative and summative video interviews while Brunel have coined the phrase ‘the Alfie Effect‘ after the outcome of the Brunel-Enterprise Fast Track Scheme.

Video Interviewing Demo
Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.