We are delighted to announce that BT won the award for ‘Best Emerging Talent Strategy’ at The FIRM Awards 2018, held in London on the 15th March. The FIRM Awards celebrate the very best of in-house recruitment excellence, innovation and best practice. They act as an inspiration to fellow members of The FIRM, setting the standard for in-house recruiters and provide an opportunity for our members to recognise the achievements of their peers.
The judges of this category were recognising exceptional creativity and innovation in development and delivery of an effective Graduate, Intern, Apprentice and School Leaver Recruitment and development programme.
Credit: The FIRM
The BT Apprentices Story
BT has been offering apprentice programmes for over 50 years covering 36 frameworks from Level 2 through to Level 7 in a wide range of roles and disciplines across the organisation. Many of BT’s senior managers and directors joined BT originally as apprentices. In fact, 19.16% of their apprentices are promoted.
BT’s apprentice programme grows every year. In 2017, they recruited 2274 (including 1500 engineers using virtual reality headsets), and it increased to just under 3000 for 2018, ensuring that they future proof the continued growth of the company.
Serious Volume Recruitment
However, the programme has become something of a victim to its own success, having received approximately 60,000 applications in 2017 – 30,000 of which were for the Trainee Engineering apprenticeship with Openreach.
In order to give every applicant and fair and equal chance of success, BT had to reinvent the selection process to accommodate such quantities. Therefore, every applicant was met with the exact same process and experience:
- the same application form
- the same qualifying questions
- the same Situation Strengths Test
- the same Video Interview
The criteria for progression were firmly set from the onset so there was no room for bias, unconscious or otherwise, with only those meeting the criteria moving to the next stage of the recruitment process.
Not only did this rejuvenated selection process ensure that all candidates were given equal opportunity, the results showed a definite spike in the quality of the recruitment process with a marked increase in the success rates at the final Assessment Centres compared to previous years.
Congrats again and there’s more, BT and Sonru have also been shortlisted for IN-HOUSE INNOVATION IN RECRUITMENT in the Recruiter Awards coming up next month.