Candidates are Customers Too

Great guest post from Amanda Usher, a Business Development Executive at Sonru HQ in Ireland.

As a Business Development Executive, I’m involved in the full sales cycle, from initial contact to close. For me, the demonstration of the candidate experience proves the most interesting and most telling part of the sale.  It’s an essential part of the process and it’s when I really get to know my customers and hear their feedback.  It’s one thing to talk about Sonru, it’s another thing to see it in action.

I always start my demos from the candidate’s point of view. We understand that in today’s race for top talent, it’s important that companies need to impress and appear to be innovative in their field.  A poor interview experience can leave a negative impact on how candidates perceive the hiring company as a whole. Not forgetting that for many B2C organisations, their candidates are their customers, so having an easy to use and engaging interface is top priority. Testament to this are the questions I receive: “Do they see their interview questions in advance?” “What level of support is given if they have a problem?” “How many times can they practice?” – common examples of the concerns I hear on a daily basis.

Each sales journey is different and each and every company has their own requirements, priorities and things they want to achieve, but having a great candidate experience is always consistent across the board.  Every company wants their candidates to be guided and looked after from start to finish, and being able to see and understand the effectiveness of the introductory videos, technical tests and practise questions all work together to fulfil those needs.

Thanks Amanda, candidates passing through Sonru are particularly happy folk. Don’t believe us? Check out these research papers:

500,000 Insights on the Candidate Experience of Video Interviewing where analysed the data of 500,000  randomly selected interviews along with 30,000 candidate survey responses for Volume 5 of this popular white paper.

Supernormal Satisfaction: 5 Sonru Support Stats presents on metrics from real Sonru usage and candidate engagement benchmarked against Zendesk’s Customer Satisfaction Index.

In the meantime, you might just want to read a few quick candidate quotes here:

“This was my first video interview ever, and the way Sonru “guided” me was perfect. Easy to connect, clear instructions and visual controls.”

“I thought the process was streamlined perfectly to the clients. Sonru thought of everything. The practice sessions were brilliant. Software worked like a charm.”

“Sonru is definitely the best platform I have experienced for a video interview – helpful and clear – to guide through the process to put nerves at ease!”

Edward Hendrick
CEO at Sonru
Ed founded Sonru in 2007 and speaks at industry events around the world, spreading the word of Video Interviewing. Largely involved in the Irish Start-Up scene, Ed is passionate about new technology and how it can be used to make life easier for people in the real world.
Chris Horan
CTO at Sonru
Chris oversees all technical aspects and IT resources of Sonru and leads all technological developments. Highly qualified in computer science, Chris has been instrumental in Sonru’s development as a recognised global leader in recruitment software.
Daniel Richard
Managing Director EMEA
Based in London, Daniel has been with Sonru in the role of Managing Director for EMEA since 2011. With comprehensive recruitment technology experience throughout his career, Daniel has been a driving force behind Sonru’s rapid expansion across the region.
Fergal O'Byrne
Non Executive Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
Chairman
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
John Penning
Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Benoit Tesch
Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Georges Schmit
Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Luke Falvey
Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Patrick Sweeney
Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.