Another great guest post from Adam Gretton, newly appointed Diversity and Inclusion Champion at Sonru:

Josh Bersin has just published an interesting analysis of their two-year research study (Bersin by Deloitte 2015 High-Impact Talent Management research), that explains why Diversity & Inclusion should be at the top of your list of New Year’s Resolutions.

Not just because it’s the right thing to do, but also because that’s what the most successful companies are doing and it’s making them more profitable.  As well as their own report, Bersin cites compelling evidence from McKinsey, Catalyst and Deloitte.

So what does this have to do with video interviewing?  Well, please allow me to quote from Josh’s article:

“Here is an anecdote to consider. I recently had dinner with a woman who was an executive at Apple Inc. in the 1980s. She shared with me that at that time Apple was filled with people of all ages and varying backgrounds:  engineers, artists, designers, and even musicians. Many of them did not have college degrees but they were all passionate professionals committed to Apple’s success. (These were the days when Apple was out-innovating IBM, Microsoft, and almost every other computer manufacturer.)  She lamented that today, driven by a new breed of hiring practices, companies focus almost entirely on college degree, GPA, and pedigree – and she believes this has created many of the diversity challenges we have in Silicon Valley.”

These examples help us realize that we must think about diversity and inclusion in a holistic way. Rather than just hiring more women engineers, how about expanding your whole recruiting philosophy to include other disciplines with a broad set of experiences – for example, creative professionals?  Rather than only looking for bright Millennials, how about hiring some veterans or older professionals who are highly skilled? Remember, there is far more to Diversity than simply education and gender.

So what does this have to do with video interviewing you ask again, this time in bold for effect?  

Employers are bombarded with applications, and whilst this has decreased since the dark days after the crash, the sheer volume of applications continues to be a real problem.  So it’s not surprising employers are putting in minimum requirements such as 2:1 degree, as it allows them to reject vast swathes of applicants and only take forward those with the highest academic scores, and most relevant work experience.  Makes sense right?  Well yes, although these same employers will often talk of unfilled vacancies, low diversity and skills shortages. However, a ‘paper’ application only tells part of the story – it gives us only the quantitative picture.

What if you were to widen the pool, rely less on the usual filters and assess candidates on camera instead?  The technology allows you to process large numbers of candidates with the minimum of fuss, so perhaps you don’t need to reject so many up front.

You can then assess for passion, mindset, cultural fit, etc.  What would you prefer – someone who has the highest academic standards or someone with the right attitude?

Is it time to consider another way?

Why not hear it straight from the horse’s mouth by checking out this webinar with Nestlé or this blog post about how Asciano used video interviewing to improve diversity.

Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.