You can now calculate the financial impact of candidate experience. That’s one of the key findings of a Frankfurt School of Finance & Management Master’s thesis by Sonru client Antonio Arias-Lopez, Group Talent Acquisition Manager at Tipico.
Tipico is an international provider of sports betting and casino games, headquartered in St Julian’s, Malta. The company has branches in Germany, Austria, Croatia, Gibraltar, Colombia and Malta. More than 600 people work for the Tipico Group and more than 6000 in the whole Franchise network.
The P&L Impact of Candidate Experience
His thesis, entitled “The P&L Impact of Candidate Experience,” provides a definition of candidate experience and why it matters to businesses around the world. How to measure candidate experience, and the different regional and industry benchmarks available, are also explored. Research methods include multiple candidate experience surveys and benchmarked estimations. Other methods include estimations based on stakeholder reports and calculations of the financial impact of Tipico’s candidate experience in 2018.
The Magic Formula
The calculation is based on factors such as the number of rejected applicants, whether they are likely to be Tipcio customers and their associated lifetime value, then factors such candidate resentment and word of mouth and the potential of losing customers.
Survale, a fellow Tipico software vendor, has written an excellent round-up of the thesis here which is definitely worth a read.
If this all whets your appetite, why not download the full thesis here.
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