How to Look Great in a Video Interview

We came across a great post on LinkedIn pulse entitled “How to Look Great on Video” by Katie Wagner, a social media guru, trainer and speaker, where she talks about the proliferation of online video and how, for business owners, it can be “an important tool to connect with your target audience. Not only can you use video to explain or showcase your product, but it also helps your audience make an emotional connection with your brand.” Although her post was aimed at business owners, we saw the opportunity to adapt her tips to make sure you look your best on camera (in a video interview).

How to Look Great in a Video Interview

Content in italics is from Katie’s post.

Set up your shot – your place on screen

Professional videographers operate by what we call the ‘Rule of 3.’ When setting up a shot, you never want the subject of the shot (in this case, yourself!) in the middle of the screen. Instead, visualize dividing the picture up horizontally into thirds. The subject should be placed in 2/3 of the screen, leaving the other third to ‘breathe.’

Set up your shot – your posture

If you stand with your weight distributed between both feet, you will appear awkward and stiff. Instead, drop one foot behind you. This pulls one shoulder slightly away from the camera, and makes you appear more natural and less nervous.
In your video interview, you’re likely to be sitting down in front of your webcam or mobile device but learn from Katie’s advice and adjust your sitting pose or swivel your chair ever so slightly to one side.

Set up your shot – your body on screen
You want to see yourself from mid-chest level up. Any more than that, and your face is far away from the viewer. 

Set up your shot – your hands
At mid-chest level, your hands won’t be in the shot. However, if you use your hands a lot when you talk, they may fly up into the picture every now and then. This will be distracting for the viewer. Try bending your elbows softly, and touching the tips of your fingers together, about belt-level. That way, the part of your arms that the viewer sees in the shot looks nice and relaxed, but they won’t be distracted by your hands.

Dress the part
Katie had advised to “dress in a way that fits your job. If you wear jeans everyday, don’t put on a suit for your videos.” However, we’re suggesting that you dress appropriately for a job interview. Just because asynchronous video interviewing affords you the opportunity to interview from home, it doesn’t mean the interview process is any less formal or important so make an effort to make that good first impression with a dress code appropriate to a job interview.

Be yourself

Katie offered great advise on how to communicate on camera which we’ve summarised below:

  • Smile. It’s not cheesy to demonstrate the joy and love you have for your discipline and your work. Actions do speak louder than words and here a smile is worth thousand ‘I love X, Y and Zs.”
  • Amp up your energy on video. The camera will make you look less energetic than you actually are – so over-exaggerate your expressions. Interviewers are always on the look out for people with energy and enthusiasm – don’t be afraid to ham it up for camera – you will shine!
  • Forget your script. Get a handle on the information you want to convey in your video, and then just talk about it the same way you would to a prospective client. You’re probably good at talking about your business over coffee or at a networking event, so try to adopt the same attitude here. 
    Wise closing words from Katie and we couldn’t agree more. There are few things in life less interesting that a script being churned out to us. You know your stuff, you love your subject, you’d love to get this dream job so Share, don’t Shout to nail the job interview.

Good luck!

Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.