How to Prepare for your Next Video Interview

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You’ve just checked your emails and there it is… an invitation to complete a video interview for your dream job. The recruiter has reviewed your application and wants to find out more about you. They want to “meet” you, learn more about your motivation for applying to this role, see your personality and if you’d be a good cultural fit. So, how should you prepare before you sit down to complete your video interview? Here are some top tips from Gerard, one of Sonru’s fantastic Candidate Support Agents.

Research, research, research

Knowledge is wealth, and this can’t be more important than before completing any type of interview. Research the company and their interview process in detail. If the company has a careers page, most of the information you need will be here. Otherwise, check the About page on their website where you will find information about company size, location, operation, sector. LinkedIn company pages are also a great place to find information. Look for recent official Press Releases, so you’re up-to-date with announcements and exciting developments. In case you’re tested on your knowledge of the sector, research competitors and recent changes in the industry. Read the job spec in detail and check out the LinkedIn profiles of some people currently in the role – you will get more info on what their day-to-day tasks are and it might hint towards the company culture.

Find ‘hidden’ information in your Sonru account

It might sound obvious, but there’s lots of useful information given by recruiters in your Sonru invitation email and on the candidate engagement homepage once you log in to your account. Don’t skim read these – recruiters can customise their Sonru account and it’s all to help you do your very best in your video interview. Read the invitation email and pick out keywords. Take note of the deadline by which you must have completed your interview. Watch any videos included in the account – these usually give you a glimpse into life at the hiring company or introduce you to the recruiters who will review your completed interview. Pick up on tone of voice and language used in these; this will give you insight into the company culture. Make sure to read any attachments within your interview account such as job description, further instructions or information on the company. Make the most of this opportunity and try not to miss any detail.

Dress the part

It’s really important to dress as you would for a face-to-face interview, even though you know the recruiter will only be able to see you from the waist up! It may be tempting to wear your most comfortable sweats and a crisp white blouse, but dressing formally will actually make you feel more confident and assertive. Even your body language will change. This will ultimately affect your interview performance. Try to avoid busy patterns and crazy designs, instead opting for a block colour.

Test your equipment

Have you fully charged your laptop or mobile device? When was the last time you turned on your webcam or microphone? Don’t leave it until the last minute to test your equipment. You don’t want to miss your chance because of a faulty wire or bad connection. Completing a video interview is really easy and the system will flag if there is any issue with your hardware. With Sonru, our 24/7 support team are on-hand to help in the unlikely event that you have a tech issue (less than 1% of people do!).

Put your laptop or device on Do Not Disturb, blocking all incoming notifications and calls. Turn off Skype and Facetime. Make sure you have nothing running in the background.


As with everything, practice makes perfect. People are becoming more and more familiar and comfortable with video interview technology, thanks to mainstream social applications like Skype, Facetime and even Snapchat! Pick a time that suits you to complete your interview and then put aside time to practice. Practice, practice and practice again. You’ll gain more confidence with each practice interview and you’ll ooze coolness when completing the real deal.

Lastly, make sure to smile. The interviewer wants to meet the real you – they don’t expect you to be perfect so don’t worry if you make a mistake. This is your chance to leave a lasting impression on the recruiter, bringing your experience, motivation and personality to life. The more time you spend preparing, the more confident you’ll come across.

For more candidate tips and hints, check out our blog or our support desks FAQs.

Good luck!

Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.