HR in the Nordics: What Are Recruiters and Candidates Searching For?


We’re delighted to announce Aoife Morris as the new Regional Development Manager for the Nordics at Sonru. 

In our latest guest blog post, Aoife gives an insight into the current recruitment challenges faced by recruiters in the Nordics, as well as changing candidate needs. How does Video Interviewing serve both parties when it comes to implementing a well-rounded recruitment process?

In a fast-paced, technology-fuelled world, time truly is of the essence, and it’s no different when it comes to the current HR landscape in the Nordics. Now more than ever, recruitment processes must evolve to cater for the changing needs of HR and recruitment teams, as well as take into consideration the huge importance of the candidate experience. Neither side of the coin can be ignored in order to carry out a truly successful recruitment campaign today.

What Are Recruiters in the Nordics Vying For?

In a report published by Sympa, it was uncovered that the rating and reporting of candidates as well as conducting interviews were the top two areas that recruiters in the Nordics would like to see becoming more efficient and less time consuming. With technology currently at the forefront of HR processes, there’s no shortage of solutions to ease such burdens that Nordic recruiters are facing.

For recruiters who are in any way familiar with the concept of Video Interviewing, it comes as no great shock that higher efficiencies as well as time and cost savings are two of the most prized benefits offered by the technology. Moreover, the ability to rate candidates’ Video Interviews within the Sonru system to bring forward only suitable candidates to subsequent stages makes for a smoother process overall and eliminates this particular pain point for recruiters in the Nordics, too.

Candidate Experience is Key

Aside from the increasing need for HR processes in the Nordics to welcome technology, candidates’ needs should not be left by the wayside! The candidate experience should, without a doubt, be one of the top priorities for shaping recruitment strategies. For recruiters, they are often surprised at just how well Video Interviewing fits in with the expectations that candidates in the Nordics have around recruitment processes today.

Delving deeper into Video Interview completion in the Nordics, we uncovered that candidates are largely in favour of flexibility, with some interesting findings thrown into the mix, highlighted below.

A Candidate-First Approach

Of the candidates surveyed in the Nordics, choosing the time to complete was the favourite benefit of Video Interviewing that emerged. Going hand in hand with this craving for flexibility, 88% completed their video interview from home, and over one fifth of candidates completed on a mobile device, further highlighting the necessity for recruiters in the Nordics to keep on top of candidates’ need for mobility.

The Rise of Video Interviewing in the Nordics

The future of Video Interviewing in the Nordics doesn’t look so grim, either. Not only is it exceptional to see that 91% of candidates in the Nordics stated that they felt sufficiently informed about the Video Interviewing process before completion, but candidates also boasted a 81% satisfaction rate. Looking towards the future in the ever-changing Nordic HR environment, it appears that Video Interviewing is here to stay, with a whopping 94% of candidates stating that they would complete a Video Interview again in the future.

It’s no secret that employing an approach in your recruitment process that serves both the HR and Recruitment team AND candidates is the ultimate sweet spot when it comes to streamlining in the Nordics. It offers undeniable benefits in positioning an organisation as an employer of choice, further enhancing the chances of success when grappling to reach top talent quicker. When it comes to current HR practices in the Nordics, keeping up with the pace of evolution is an absolute necessity, so it’s a no-brainer when you’re faced with a technology that mitigates the challenges being faced by the recruitment team as well as ticking all the boxes for candidates!

There’s a vast array of information on the awareness, attitudes and behaviours of candidates in the Nordics completing their Video Interview in the Sonru Research Spotlight on candidates in the Nordics. For full access to the research, just get in touch via email or over on LinkedIn.

image displaying headshot of aoife morris from sonru offering free consultation of the video interviewing platform

Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.