With the recruitment landscape ever-evolving, the goal posts are moving when it comes to the meaning of successful recruitment. Candidates are now faced with plenty of job opportunities and the choice has now been placed in their hands. As a result, the focus for recruiters is shifting from actively seeking candidates who fit the job specifications. They now must position their organisation as somewhere that candidates will proactively seek opportunities.
Owing to this shift in strategy, recruitment marketing has fast become a necessary staple for any hiring process. Engagement is not only necessary at the initial ‘attraction’ stage of the process, but should remain a focal point throughout the full hiring journey.
With this in mind, Sonru’s latest eBook offers 20 tips to kickstart your recruitment marketing strategy and up-cycle your current recruitment process during four key stages:
- The Search
- The Value Proposition
- The Process
“Engagement is vital to portray your entire hiring process and your organisation in a positive light in order to encourage top talent to actively seek opportunities within your organisation.” – Arlene Coyle, Marketing Executive, Sonru
The choice lays in the candidates’ hands, so why not make sure they choose wisely?
Download the full eBook, here.