NHS Leadership Academy wins Green Apple Award for use of Sonru

Sonru client, the NHS Leadership Academy, wins Green Apple Environmental Best Practice award for using video interviewing to connect aspiring CEOs with key stakeholders across the UK.

Competing against more than 500 other nominations in the Green Apple Awards for Environmental Best Practice, the NHS Leadership Academy will be presented with their trophy and certificate at a presentation ceremony in the Houses of Parliament, London on November 11. The award could also enable the NHS Leadership Academy progress to represent the UK in the Green World Awards and the European Business Awards for the Environment.

How the NHS Leadership Academy stood out with Sonru

The Aspiring Chief Executive programme is a collaboration between the NHS Leadership Academy, NHS Improvement and NHS Providers. Designed with national and international experts in health and organisational performance, the yearlong programme offers support and learning to individuals who aspire to be chief executives, supporting them to build their personal resilience, confidence and capability.

The project involved the adoption and use of Asynchronous Video interviewing which enabled both the applicants and multiple interviewers from all over the UK to complete the initial stage of the recruitment process without having to leave their desks.

Commenting on the company’s success, Chris Lake, head of professional development at the Academy, said: “I’m really pleased that the Aspiring Chief Executive programme has been recognised in the Green Apple awards. The programme plays an important role to support those people with the talent to take up chief executive positions and helps to develop them both professionally and personally. Using innovative software like Sonru has provided us with a sustainable alternative to face-to-face interviews, saving us time and resources as well as reducing the negative impact on the environment.”

Daniel Richard, managing director of Sonru Europe, said: “On behalf of Sonru, I’m delighted that the NHS Leadership Academy team have won a prestigious International Green Apple Award For Environmental Best Practice for their pioneering use of video interviewing. Sonru is by its very essence a sustainable alternative to face-to-face interviews built entirely with the aim of removing the adverse environmental effects of people (clients and candidates) travelling to and from preliminary interviews. Our cloud computing model makes a tiny environmental footprint not only by eliminating packaging significantly but in lower energy requirements by using remote cloud based data centres in Europe, Asia and the USA. It’s wonderful to see our clients get the recognition they deserve for choosing sustainable alternatives by reinventing and modernising an age-old recruitment process.”

About the Awards

The Green Apple Awards began in 1994 and have become established as the UK’s major recognition for environmental endeavour among companies, councils, communities and countries. The awards are organised by The Green Organisation, an international, independent, non-political, non-profit environment group dedicated to recognising, rewarding and promoting environmental best practice around the world. The Green Apple Awards are supported by the Environment Agency, the Chartered Institute of Environmental Health, the Chartered Institution for Wastes Management and other independent bodies.

 -Ends-

Further information and availability of Sonru management for interview, please contact: press@sonru.com

Edward Hendrick
CEO
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of IGOpeople.com, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
Chairman
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Director
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Benoit Tesch
Director
Benoit holds a BA Economics from Vesalius College in Brussels and a Masters in Environmental Science from the Université de Montréal, Canada.

Benoit joined Saphir UK in July 2015 to support the team with corporate finance and investment projects having previously worked for Bank of New York Mellon and Steven Winter Associates in New York and PwC.

During his time with PwC, Benoit worked for the Corporate Finance Team at PwC Luxembourg with a focus on mergers and acquisitions of technology companies. Benoit was also involved with PwC’s Accelerator, where his responsibilities spanned over the entire Fund Raising process and worked for the PwC sustainability and climate change department.
Georges Schmit
Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Luke Falvey
Director
With an educational background in business and accounting from universities in Galway and London, Luke is a Fellow of the Association of Chartered Certified Accountants (FCCA), a Certified Master Coach from the Behavioural Coaching Institute (BCI) and a member of the International Coaching Council (ICC).

In addition to being Sonru’s CEO for the Asia-Pacific region, Luke is Founder and Managing Director of Insight Strategy. He has 30 years’ international experience in General Management, Finance, M&A, Strategy and Coaching, spanning market and regional leadership in Asia-Pacific, Europe and the Caribbean, working with some of the world’s leading companies (including Diageo & Gallaher – JTI).

Luke is passionate about getting strategy into action and driving performance through superior execution. During his career, he has acquired and built companies in Asia and Europe. He has overseen the creation and execution of strategic alliances in China and Vietnam. Luke has also identified, set up and managed importer-distributor partnerships in several countries across the Asia region.

Luke has developed and executed multiple brands and market launches, and has advised on and led the disposal of businesses. He has facilitated multiple international clients wishing to gain access to markets in the Asia-Pacific region and has a wide network of resources throughout the Asia-Pacific region. Luke is an Executive Coach and Mentor. He combines his coaching ability with his career experience to offer confidential counsel to business leaders, Directors and Executives and this often extends to being a trusted advisor along the journey to achieving their full potential and end game.
Patrick Sweeney
Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.