Aoife Morris, Regional Development Manager at Sonru, has aided recruitment teams throughout South Africa and the UK to make the game-changing introduction of Video Interviewing to their recruitment processes. In our latest guest blog post, Aoife discusses the shift towards technology throughout South Africa, the influence of Video Interviewing in tackling current South African recruitment trends and how the future of Video Interviewing throughout the region is shaping up.
With changes in the recruitment industry mounting in South Africa, it comes as little surprise that technology is now an integral asset for aiding recruitment efforts and is being adopted by organisations across the region at a rapid pace. Many organisations are turning their attention towards technology in an effort to streamline their processes, see a better return on their investment and to keep up with what can be now classed as the new ‘norm’.
One such technology being implemented to aid HR & Recruitment departments to achieve heightened success at a faster pace is Video Interviewing.
How Do Recruitment Trends in South Africa & Video Interviewing go Hand-in-Hand?
The Shift Towards Mobile
As online recruitment becomes mainstream across South Africa, it comes as no great shock that mobile is playing an increasingly larger role in the success of recruitment campaigns. A recent Sonru study on candidates completing a Video Interview in South Africa uncovered an incredible 50% complete on mobile. This placed South Africa in the Top 10 Countries for Mobile Completion, ranking number 7.
With a turn towards mobile recruitment across the globe, the trend in candidates throughout South Africa opting to engage in the recruitment process via mobile puts the region in a healthy position to compete for top talent around the globe.
Flexibility is Changing the Game
The figures around candidates choosing to complete their Video Interview via mobile underlines candidates’ push for flexibility. While recruiters may enjoy employing a more flexible solution to free up time for other recruitment tasks, Bizzcommunity highlighted the interest in flexible working to attract and retain top talent across South Africa.
Highlighting this need for flexibility in an increasingly candidate-driven market is the fact that 74% of candidates surveyed in South Africa completed their Video Interview at home, making it the most popular location to complete. Furthermore, choosing their own time to complete emerged as the favourite benefit for candidates completing in South Africa.
“It was convenient, fast, and allowed me to express myself freely in the comfort of my room.” – Candidate
The growing need for organisations to accommodate flexibility in the workplace is mirrored by candidates’ Video Interview completion behaviour. For organisations in South Africa seeking to instil flexibility as part of their HR practices, it’s a valuable move to incorporate such flexibility from the get-go with an appropriate screening tool such as Video Interviewing.
In today’s recruitment landscape, simply offering candidates a position isn’t fulfilling enough. The same rings true for candidates in South Africa, with Bizzcommunity stating that companies must share their values and the advantages that working for the organisation can bring.
Throwing Video Interviewing into the mix, not only is the recruitment team’s load lightened, but it offers the organisation a competitive edge and allows them to add elements of personalisation to the process. Technology is becoming an integral part of the hiring process, and 80% of candidates in South Africa reported an improved opinion of the hiring company because they used Video Interviewing.
Features such as introduction videos and media questions offer the hiring team the opportunity to introduce themselves to candidates, give them tips on what they are looking for and get more involved throughout the first-round screening stage.
As the importance of employer branding rises in South Africa, forward-thinking is vital to maintain a spot as an employer of choice.
“I was impressed to see how ahead-of-the-curve they are, in terms of how they recruit potential candidates. I think that online interviews are a thing of the future.” – Candidate
Video Interviewing in South Africa: No Signs of Slowing
It doesn’t look like Video Interviewing implementation in South Africa will be slowing any time soon. In today’s candidate-driven market, it’s important to note the 94% of candidates surveyed in South Africa felt sufficiently informed about what was required before completing their Video Interview, and a whopping 92% were satisfied with the candidate experience.
“I love that the company is innovative when it comes to technology. This is an exceptional tool to use.” – Candidate
And the future of Video Interviewing looks bright among South African candidates, with an incredible 99% stating they would complete a Video Interview in the future.
With that in mind, the employment of technology in recruitment efforts across South Africa can be deemed a necessary step to take in order to stay on top of key trends and to reap the rewards of next-level recruitment.
Want to know more about the awareness, attitudes and behaviours of candidates completing their Video Interview in South Africa? Feel free to get in touch via email or over on LinkedIn to get full access to the findings in Sonru’s research spotlight!
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