Rolls-Royce Win ‘Best Hiring Manager Experience’ at FIRM Awards

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We are delighted to announce that Rolls-Royce won the award for ‘Best Hiring Manager Experience’ at The FIRM Awards 2017, held in London on the 23rd March.  The FIRM Awards celebrate the very best of in-house recruitment excellence, innovation and best practice. They act as an inspiration to fellow members of The FIRM, setting the standard for in-house recruiters and provide an opportunity for our members to recognise the achievements of their peers.

The Award is to recognise the provision of an excellent recruitment service to the business, and in particular the high levels of stakeholder management and nurturing of excellent hiring manager relationships which support a high quality hiring manager experience.

Reception of Rolls-Royce award at the FIRM Awards London

Credit: The FIRM

Implementing Sonru: The Rolls-Royce Story

Rolls-Royce originally used Sonru to aid in recruiting candidates for a new engineering centre in Bangalore, across a broad range of engineering roles. Prior to implementing Sonru, applications were assessed by a team in Manila and the shortlist was then presented to the Hiring Managers for review before deciding which applicants would be invited to an Assessment Centre. Applicants are now invited to complete a video interview. Role and technically specific questions are part of the video interview, enabling the team to select a smaller shortlist of qualified candidates to bring through to the Assessment Centre.

Shaping the Hiring Manager Experience

Working closely with their dedicated Client Success Manager, Rolls-Royce implemented best practice guidelines throughout the process to ensure maximum results. An important aspect of this involved engaging the Hiring Managers, explaining why Sonru was being implemented and how it would benefit them.

HR and the Hiring Managers worked together from the outset, with the Hiring Managers submitting role and technically-specific questions to ensure an accurate reflection of candidates. In addition, Sonru offers the capability for Rolls-Royce to further involve the Hiring Managers through recording introduction videos to welcome candidates to their video interview, and ultimately, to Rolls-Royce. Involving the Hiring Managers to such an extent further enhanced Rolls-Royce’s employer branding and engaged the candidates from early on.

The Results

Rolls-Royce’s time to interview plummeted from 30 hours per hire, to only 1 hour per hire!  For their Hiring Managers, this has meant freeing up time in their schedules and providing a more flexible interviewing process.

“We were originally inviting candidates to the Assessment Centres on the back of their application forms. From very early on in this process, it was pretty clear that the calibre of the written applications were at odds to the people we were meeting in person. We are definitely seeing a much better calibre of candidate coming through to the Assessment Centres than we would have without that step. The managers can judge the candidates’ body language and how they approach the question – the nonverbal aspects you cannot assess over the phone for example if there is someone in the room with them.” – Lindsey Gamble, Global Resourcing Manager – Engineering, Supply Chain & CHQ

Sonru is thrilled that Rolls-Royce has been recognised for their dedication to engaging their Hiring Managers, and that Sonru video interviewing acted as a catalyst.

Read more about the Rolls-Royce journey in our case study.

Video Interviewing Demo

Sonru Video Interviewing

Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.