Sonru Hosts Breakfast Event in Switzerland

ballroom set up for Sonru breakfast event Switzerland at InterContinental Hotel Geneva

Sonru’s 2019 event calendar has yet to slow down with our first breakfast event taking place in Geneva, Switzerland on Thursday 12th September.

Hosted at the InterContinental Geneva, the morning was packed with insights shared from Sonru clients CERN, World Economic Forum and Nestlé.

Attendees enjoyed gathering knowledge and advice from fellow clients as they discussed experiences of using Sonru as part of the recruitment process.

Some highlights from each session are outlined below.

Anna Cook, Deputy Head of Talent Acquisition, CERN

As Sonru’s first Swiss client, it proved fitting to explore CERN’s journey since 2011. Anna Cook, Deputy Head of Talent Acquisition at CERN, shared information around CERN as a workplace, the challenges posed within their HR and recruitment process, solutions they implemented and their candidates’ experience of Sonru’s Video Interviewing platform. Some interesting snippets centred around CERN’s use of Video Interviewing included:

  • Using Sonru as a ‘standard’ in their recruitment process, from students and graduates to professionals
  • Benefits including generating healthy debate, training for managers and challenging bias
  • 96% of candidates surveyed were satisfied with the candidate experience , with 97% willing to complete a Video Interview again in the future and 98% finding the software easy to use

Adwoa Bagolini, Talent Development Specialist & Federica Ottoboni, Talent Development Specialist, World Economic Forum (WEF)

The second session of the morning saw Adwoa Bagolini and Federica Ottoboni, Talent Development Specialists at WEF offering their experiences around the initial implementation of Video Interviewing, their current use of Sonru and how they achieved team buy-in, along with their candidates’ perception of the asynchronous tool. Important highlights from their session included:

  • Using Sonru for more than 250 recruitment campaigns across almost all roles
  • Achieving team buy-in without a single request to conduct a phone interview instead
  • Favourite benefits include seeing candidates present themselves, the ability to re-watch the video interviews and seeing the person behind the CV
  • 92% of candidates surveyed were satisfied with the candidate experience of Video Interviewing, with 91% feeling it is fairer to have more than one person assess Video Interviews and 28% completing the Video Interview in their native language

Jonathan Fearn, Global Talent Acquisition Partner, Nestlé

During the final session of the morning, Jonathan Fearn, Global Talent Acquisition Partner at Nestlé walked attendees through their reasoning for choosing Video Interviewing as a recruitment solution, sharing some snapshots of different campaigns in which Sonru has been used, as well as some hidden benefits they have experienced while using the platform. Some key information included:

  • Finding Sonru valuable to ask technical questions to qualify suitability
  • Reducing time to shortlist by cutting out HR personnel and recruiters conducting 30-minute phone interviews in which they couldn’t accurately assess technical knowledge
  • ‘Surprise’ benefits included filling more than one role from one requisition and opening up dialogue between hiring teams and recruiters
  • 92% of candidate surveyed said they would complete a Video Interview again in the future

The morning concluded with a brief Q&A session and discussion between attendees. The event proved to be a beneficial meet-up for recruitment and HR professionals in Switzerland. Access more insights and photos from the morning over on Sonru’s Twitter account.

Video Interviewing Demo

Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.