Sonru Clients’ Video Interviewing Stories from 2018

It’s that time of year when we reflect on the generosity of Sonru clients who have yet again proven to be our best ambassadors in 2018. So many of them generously giving their time to share their Video Interviewing stories and love of video interviewing in case studies, press articles, conference papers and in joint awards submissions. Here is just a flavour of the stories they’ve been so kind to share.

Sonru’s 2018 Case Studies

A great year for our library — 4 new client case studies:

  • Cargill, facing typically low conversion rates from Assessment Centres meant that Cargill often ran additional events which impacted the business on an operational level. See how Video Interviewing enhanced Cargill’s candidate selection primarily for its graduate, university placement and traineeship roles.
  • Version 1, one of the fastest growing IT services companies in Western Europe, transformed their graduate selection by introducing asynchronous video interviewing which saw a reduction of 8 assessment centre days, resulting in €20,000 cost savings alone. With the conversion rate of candidates attending assessment days to job offers jumping from 22% to 58% within 1/3 the time, it’s no wonder Version 1 are as satisfied as the really positive candidate feedback.

  • St John of God Health Care in Australia introduced asynchronous video interviewing for their graduate nursing programs, then progressed to junior doctor programs, international recruitment, and senior positions followed by recruitment for the new Berwick hospital in Victoria. The agility and flexibility video interviewing offered along with the ability to use it for varied roles and age demographic ensured buy-in throughout the organisation.

  • Commvault initially introduced Sonru Video Interviewing for Customer Support Roles. The organisation — now using it across the Americas, EMEA and APAC — have experienced a 53% reduction in cost overall which, when itemised translates into a reduction of the “Cost per role” by $800.  Setting a range of tailored, role-specific questions further improves the shortlisting process while the hiring managers can be more involved and can now fit recruitment around their own schedules.

That’s only from our 2018 catalogue but we’ve been sharing our clients’ video interviewing stories and case studies since 2010. They are all available in our case study library and while you’re there, check out the video testimonials too.


Making Headlines with Sonru Video Interviewing

Sonru clients were making waves in the media again this year speaking at events, winning awards and writing articles.

  • In April, Mike Bickford, Group Resourcing & People Development Manager at Mercedes-Benz, presented the organisation’s journey with Sonru Video Interviewing at #FIRMday London. Mike spoke about the recruitment pains experienced by Mercedes-Benz and how these acted as a springboard to implement Video Interviewing. He also gave insights into the recruiter, hiring manager and candidate experiences with Sonru so far.
  • We were delighted to see BT winning the award for ‘Best Emerging Talent Strategy’ at The FIRM Awards 2017, held in London back in March. The judges recognised BT for exceptional creativity and innovation in development and delivery of an effective Graduate, Intern, Apprentice and School Leaver Recruitment and development programme.
  • Mercy Health Australia was named one of Australia’s most innovative HR teams for 2018 by Human Resources Director (HRD) magazine. Mercy Health has been placed among the most forward-thinking HR practitioners in Australia for their use of Sonru as part of their recruitment process since 2013, as well as other recruitment technology. Since partnering with Sonru, they have enjoyed an 80% reduction in initial screening time.

  • Meanwhile, Malaysian Bank Rakyat won 3 Awards for their use of Sonru at the 26th World HRD Congress. Having expanded the use of Sonru for its Islamic Banker Management Trainee Programme, Bank Rakyat secured three accolades at the Awards for “Innovation in Recruitment”, “Best Apprenticeship” and “Usage of Digital Media in Recruitment” at the ceremony in Mumbai.

  • Closer to home, BDO Ireland‘s HR team, led by Ann Hogan, HR Director, were recognised for their innovative HR practice at the BDO Global People and Culture Conference in Frankfurt in early October. The team were acknowledged for their forward-thinking recruitment initiatives, including their video interviews, which were scored in the top three new HR initiatives across all of the 150 BDO firms worldwide.

  • Finally, the January issue of OTnews, the official monthly magazine of the Royal College of Occupational Therapists (RCOT), featured an article with Sonru client, University of Liverpool’s Careers & Employability Service. The article discussed how they’ve been using asynchronous video interviewing to conduct ‘mock’ interviews with their occupational therapy students.

Do you have a Video Interviewing story to tell?

Would you like to share your Video Interviewing stories perhaps in an awards submission, case study or even speak at an event? Conferences and media outlets are always on the lookout for innovative stories from in-house recruiters and HR teams. Our marketing communications team are always more than happy to help with speaking pitches, awards applications, or featured content on our website. Just ask!

Joy Redmond

Head of Research at Sonru
My qualitative [depth interviews] and quantitative data analyses result in the case studies, white papers, and other research you see in our Knowledge Hub. User research also feeds both product development and marketing such as content, award entries, and PR opportunities.
Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Clément Helinckx
Non-Executive Director
Clément is a member of the Saphir Capital Partner's Team. Clément worked at PwC Luxembourg for 6 years in Private Equity Audit and then as Manager in the Corporate Finance practice in Valuation, Buy-side and Sell-side advisory. He holds a MSc from IÉSEG School of Management.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.