Sonru Clients on the record in 2019

It’s that time of year when we reflect on the generosity of Sonru clients who have yet again proven to be our best ambassadors. So many of them generously giving their time to share their Video Interviewing stories and love of video interviewing in case studies and video spotlights. Here is just a flavour of the stories they’ve been so kind to share.

Sonru’s 2019 Case Studies

A great year for our library — 6 new client case studies:

  • Hudson RPO were selected to assist a Government client in Australia with a significant business transformation project. Despite initial reluctance and apprehension toward a change of process and implementing a new tool, stakeholder feedback has been very positive, with the team finding Sonru easy to use, accessible and time saving.
  • The Alice Smith School used Skype extensively prior to Sonru. After experiencing challenges with time zones and panel interviews, the institution decided to implement Sonru in an effort to streamline their recruitment process. Since introducing Sonru Video Interviewing to their process, The Alice Smith School has enjoyed numerous benefits such as better quality candidates; collaborative decision-making and tailored face-to-face interviews.
  • Prior to introducing Video Interviewing, Icelandair spent at least 140 days of office duty on ‘Conference Halls’ that involved 25-30 staff. Among the many benefits since adopting Video Interviewing are cost savings and higher conversions; reducing their recruitment cycle from 8 months to 2 and being able to see 60% more candidates.
  • Following a critical review, Video interviewing was recommended as a way to streamline BDO Ireland’s recruitment process. By replacing 1st round interviews with HR and the line managers, BDO Ireland have reduced the chargeable time spent on 1st round screening by 80%. Video Interviewing has also replaced Skype for International recruitment and was found to aligns with core business.
  • Having switched from a previous vendor over concerns over the lack of support for candidates, Womble Bond Dickinson have been using Sonru for a number of years. Video Interviews have replaced Psychometric Tests because it allows them to ‘Get to Know the Candidate’ earlier in the process. Similarly, candidates get to know Womble Bond Dickinson’s recruiters through their use of the Media Questions functionality.

That’s only from our 2019 catalogue but we’ve been sharing our clients’ video interviewing case studies since 2010. They are all available in our case study library.

Sonru Clients on Camera

Users down under were not camera shy in 2019 with four Sonru clients going on record in the following video spotlights.

  • Chartered Accountants Australia and New Zealand (ANZ) found Video Interviewing useful to gain a better understanding of candidates earlier in the process. This clearer understanding of Candidates has enabled more accurate placement of the students while the technology itself allowed for more efficiency in their screening time.
  • Video Interviewing has meant Tree of Life  no longer has to pay overtime or cover for store managers to conduct interviews during opening hours. Video Interviewing has not only delivered more consistency and better quality Candidates but also has enabled them to see people who are passionate about their brand.
  • Finally, Gateway Bank found Video Interviewing useful for all role levels, from junior level to C-level recruitment. By replacing phone interviews, Sonru has not only helped with dealing with the high volume of applications but Gateway Bank also find they are meeting more suitable Candidates at Face-to-Face interviews.

If these have whet your appetite, then check out all our other video testimonials from around the globe.

Clients worldwide give a 360˚ View of Video Interviewing

2019 was also the year for our most ambitious research project to date. A comprehensive, qualitative study on the behaviours, learnings and attitudes towards Video Interviewing based on interviews with Sonru clients across the world. Check it out here.

Do you have a Video Interviewing story to tell?

Would you like to share your Video Interviewing stories perhaps in an awards submission, case study or even speak at an event? Conferences and media outlets are always on the lookout for innovative stories from in-house recruiters and HR teams. Our marketing communications team are always more than happy to help with speaking pitches, awards applications, or featured content on our website. Just ask!

Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.