Graduate Recruiter White Paper Featured in The Student Employer Magazine

graduate looking over balcony

Joy Redmond, Head of Research at Sonru, gives an overview of Sonru’s white paper ‘The Graduate Recruiter Experience of Video Interviewing’ in The Student Employer Magazine Summer 2018 Edition. Read the full article featured, below.

I have published several white papers on all aspects of Video Interviewing. Here are the key takeaways from analysis of surveys and interviews from clients located all over the world who between them have managed over 350 graduate recruitment campaigns with over 22,000 candidates.

The ‘Why’ of Video Interviewing

The reasons for adopting and the results of video interviewing can be quite different. ‘Cost Reduction’ was found to be the primary reason, respondents felt, their companies adopted Video Interviewing while the ‘hidden’ or unforeseen aspects such as candidate selection and the candidate experience end up being the reasons they’re hooked on video interviewing, not to mention team buy-in.

changes to graduate recruitment process

“Our conversion rate wasn’t very strong and we were having to run additional Assessment Centres. With Sonru, we have been able to reduce the number of candidates we meet thus reducing our hiring managers’ downtime from their operational work.” – Cargill

The ‘How’ of Video Interviewing

The majority of graduate recruiters surveyed (74%) use video interviewing as the first stage of their recruitment process with communication skills, overall performance and content of answers making the top three items on their assessment list. I personally am very proud that the candidates’ appearance and / or the recording environment is the last aspect evaluated.

graduate assessment top 10

The majority (81%) of clients surveyed have changed their opinion of a candidate after seeing the video interview and it works both ways – to select and reject applications.

“We are not looking for the technically completed article but for culture fit, namely if the graduate would make a good IT consultant. The cognitive assessments will show if candidates are smart and trainable but the video interview shows us their drive and passion for IT – this is a really telling aspect for us.” – Version 1

The Impact of Video Interviewing

When asked about the impact of video interviewing, the majority (91%) said it had a positive impact on the recruiters’ role and 97% received positive feedback from assessors and hiring managers. Open-ended comments were grouped into themes and while the key themes were the same for both cohorts, the importance varied.

impact of video interviewing graduate recruitment

Unsurprisingly, ‘more time’ emerged as the biggest issue for graduate recruiters (66%) given the volume of applications compared to just over half (54%) of all recruiters surveyed on the Sonru system. ‘Flexibility’ and ‘Better Screening’ were more important for non-recruiters. Flexibility in recruitment is not surprising given that hiring managers have to fit it around their own work. While better candidate selection optimises the time they spend in subsequent stages of the recruitment process (such as Assessment Centres and face-to-face interviews).

Other Key Findings

  • 6 times more respondents experienced reduced Time to Hire than anticipated.
  • 70% of respondents recorded that video interviewing had a positive impact on their employer brand.
  • Clients also use Sonru to support Accessibility, Diversity & Inclusion and to mitigate Unconscious Bias.
  • 100% of GradRec clients surveyed are satisfied with Video Interviewing’s inclusion in their recruitment process.

Download the full white paper for free, here.

Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.