It’s no secret that the candidate experience is a core focus in recruitment processes far and wide, as well as something which remains at the heart of Sonru’s Video Interviewing platform.
One important aspect at Sonru is looking at ways to make the world smaller, allowing the recruitment process to be more accessible to dispersed candidates and to bring people closer, whether it’s recruiters and hiring managers, recruiters and candidates or candidates and hiring manages. The buck hasn’t stopped with simply closing the geographic gap, with new elements explored on a regular basis to simplify the process.
One such addition to the Sonru platform is media questions, a feature which allows hiring teams a further opportunity to make the process more personal and bring all parties together. Using media questions, recruiters can include images and videos when creating questions for Video Interviews, allowing interviewers to expand how they use Sonru and ultimately facilitate better assessment of candidate responses, with higher quality candidates reaching the next stage of the recruitment process.
3 Ways Media Questions Enhance Video Interviewing
Media questions can be particularly useful in posing technical questions, allowing for the inclusion of comprehensive role-specific questions and gauging more from candidates than with text-based questions alone.
In addition, scenario-based testing can be conducted earlier in the process to gather specific examples and demonstrations of candidates’ skills, offering a fuller picture of candidate capabilities before subsequent stages of the recruitment process.
An attractive outcome presented by the inclusion of media questions in a Video Interview is the ability to make the process more personal. With recruiters and hiring managers being able to record questions to speak directly to the candidate, media questions widens the net of opportunity to engage with candidates on a personal level, adding a natural flow to the interview.
Adoption of Media Questions
Many Sonru clients have already embraced the media questions function offered by the Video Interviewing platform and the adoption seems to have paid off. Not only are organisations using media questions as an opportunity to further engage candidates, but it has also reflected well on candidate response rates.
One organisation leading the way in reaping the rewards is RACQ in Australia. Since implementing media questions a short while ago, their team has already enjoyed a 12% increase in Video Interviewing response rates compared to the same time last year.
Nick Leach, Manager Talent Acquisitions at RACQ says, “Since switching to media questions, we’ve not only seen a significant increase to our interview response rates, but the engagement levels with candidates throughout the recruitment process has improved substantially as well. We’re finding by personalising the (what can sometimes feel an impersonal) video interviewing experience, the candidates feel more comfortable in front of the camera and in turn, provide better responses.”
So, the next time you’re thinking of ways to boost candidate engagement and take one step closer to top talent, why not explore media questions as part of the Video Interviewing stage?