Round-Up of Video Interviewing Research and Publications in 2018

Sonru Video Interviewing Research

2018 was another busy year for the Sonru Video Interviewing Research team who published a wide range of invaluable content in the form of White Papers, eBooks, quick guides, spotlights and much more.

Here’s just a taster of a wide variety of the free resources released in 2018:

White Papers on Video Interviewing Research

  • The Global Candidate Experience of Video Interviewing
    For insights into candidates’ behaviour and attitudes by region, check out ‘The Global Candidate Experience of Video Interviewing’. It offers plenty of research findings comparing the candidates’ perspective across Europe, Asia Pacific, Middle East & Africa and The Americas. Just one click away.

  • Video Interviewing Completion Facts
    Have you ever wondered what is the average completion rate of all interviews on the Sonru system? Or how do completion rates vary in relation to different sectors, roles, job levels, locations and more? Wonder no more with this white paper focused entirely on completion rate available to download here.

  • The Mobile Experience of Video Interviewing
    We have published volumes of our “Candidate Experience of Video Interviewing” white papers and every now and again, we like to deliver the research with a special twist. Given that mobile completions have almost doubled in the past five years, we felt it was time to present findings from the mobile candidate. “The Mobile Experience of Video Interviewing” is to download here.

  • The Graduate Recruiter Experience of Video Interviewing
    Over 40 surveys and fourteen depth interviews with Sonru clients involved in graduate recruitment campaigns formed the basis of this exposé on graduate recruiters’ behaviour and attitudes towards Video Interviewing.  It’s jam-packed with interesting insights such as 81% of Sonru clients have changed their opinion of a candidate after seeing the Video Interview. With 100% of gradrec clients surveyed being satisfied with video interviewing’s inclusion in their recruitment process, this white paper, available here, is not to be missed.

  • The APAC Graduate Experience of Video Interviewing 
    With our “Graduate Experience of Video Interviewing” white papers proving highly popular over the past number of years, we decided it was time to dig deeper and produce a regional version. With over half of APAC graduates already aware of Video Interviewing, and 95% willing to complete a Video Interview again, it’s safe to say that Video Interviewing should not be overlooked! Read it today.


Video Interviewing Research – eBooks, Webinars and Quick Guides

  • 10 Minute Webinar: Video Interviewing ROI
    Marie O’Sullivan, Sonru’s Head of Marketing, hosts a short 10 minute webinar offering 10 tips on measuring Video Interviewing ROI throughout the recruitment process, helping you to make the most out of your recruitment budget. Can you afford to miss it?  

  • Risky Recruitment eBook
    If it’s been a while since you last sat down and thought about the potential negative effects of your recruitment efforts on the wider organisation, our latest eBook offers insights into the major threats which may make your organisation vulnerable.

  • Debunked: 7 Candidate Myths about Video Interviewing
    Impersonal? Too Technical? Replace Face-to-Face Interviews? Don’t allow your recruitment process to take a step back because of candidate misconceptions. Grab the eBook and debunk the myths!

  • eBook: 7 Surprise Benefits of Video Interviewing You Never Considered
    We all know that Video Interviewing delivers time and cost savings, better quality candidates, flexibility in the recruitment process but check out this range of unexpected benefits from using Video Interviewing.

  • Guide: Re-Purposing the Wheel: Transforming Traditional Interview Questions for Video Interviewing
    Check out these best practice tips to help recruiters transition from traditional interview questions to make them Video interview ready.

That’s only our output in 2018. We’ve been gathering data and sharing Video Interviewing research and best practice guidelines since 2010. All our white papers and research are available from the Sonru Knowledge Hub.

More Research

Sonru is always open to working with universities and their students. We have given short interviews for exploratory studies, shared our white papers/secondary data and presented at events and seminars. However, over the last few years, we have also partnered with postgraduate students from UCD and City University in London and worked very closely with them on their primary research.

We also produce bespoke research spotlights in response to client requests. If there is any research you would like to see published in 2019, please contact us.


Video Interviewing Demo


Joy Redmond

Head of Research at Sonru
My qualitative [depth interviews] and quantitative data analyses result in the case studies, white papers, and other research you see in our Knowledge Hub. User research also feeds both product development and marketing such as content, award entries, and PR opportunities.
Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Clément Helinckx
Non-Executive Director
Clément is a member of the Saphir Capital Partner's Team. Clément worked at PwC Luxembourg for 6 years in Private Equity Audit and then as Manager in the Corporate Finance practice in Valuation, Buy-side and Sell-side advisory. He holds a MSc from IÉSEG School of Management.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.