Round-Up of Video Interviewing Research and Publications in 2019

2019 was another busy year for the Sonru Video Interviewing Research team who published a wide range of invaluable content in the form of White Papers, eBooks, digests, spotlights and much more.

Here’s just a taster of a wide variety of the free resources released in 2019:

White Papers on Video Interviewing Research

  • 1 Million Insights into the Candidate Experience of Video Interviewing
    Since 2011, we have published six volumes of our Candidate Experience white paper, another two focused purely on graduate recruitment, one on mobile recruitment and one regional comparison. It’s hard to imagine such humble beginnings when our 7th volume in the series provides an analysis of the user data of over one million interviews and more than 170,000 completed surveys. Lots of meaty findings just one click away.

  • Diversity Digest – Subject Review and Best Practice
    Is the diversity of your workforce a result of market forces or a genuine commitment to diversity? This digest makes a compelling argument for Diversity & Inclusion along with practical how-to steps to improve your D&I strategy from start to finish. Download here.

  • 360˚ View of Video Interviewing in Action
    Our most ambitious research piece to date presents a comprehensive, qualitative study on the behaviours, learnings and attitudes towards Video Interviewing. Based on structured interviews with Sonru clients across the world, read about the impact of video interviewing on the recruitment process from the Application stage, through to the Process and how Selection decisions are made and then the post-hire Review.

Video Interviewing Research – eBooks, Webinars and Quick Guides

  • Webinar: 7 Surprise Benefits of Video Interviewing 
    We’ve all heard about the time and cost savings and other benefits of Video Interviewing but what about all the other ‘good stuff’ that hasn’t crossed your mind? Marie O’Sullivan, Head of Marketing at Sonru, talks you through 7 surprise benefits of Video Interviewing you’ve never considered.

  • eBook: Video Interviewing for all Roles
    To answer questions like “What roles are best for video interviewing?” or “Can I use Sonru for Senior level and niche roles?”, check out our this eBook.  We examined the use of Video Interviewing across a range of roles and disciplines, finding that Video Interviewing was equally popular regardless of level or discipline.

  • eBook: Planning your Downtime with Video Interviewing
    Time out should be an opportunity to recharge, not the cause of stress about what you could be missing. This eBook gives recruiters advice on alleviating stress before going on vacation; the importance of switching off and getting back up to speed when you return to work.

  • eBook: 20 Tips to Kickstart Your Recruitment Marketing Strategy
    To make sure the most suitable candidates knock on your door, check out these 20 tips to help you up-cycle your current recruitment process during four key stages: the Search, the Value Proposition, the Process and On-boarding. Grab this eBook to kickstart your recruitment marketing strategy.

That’s only our output in 2019. We’ve been gathering data and sharing Video Interviewing research and best practice guidelines since 2010. All our white papers and research is available in the Sonru Knowledge Hub.

More Research

Sonru is always open to working with universities and their students. We have given short interviews for exploratory studies, shared our white papers/secondary data and presented at events and seminars. However, over the last few years, we have also partnered with postgraduate students from UCD and City University in London and worked very closely with them on their primary research.

We also produce lots of research spotlights on video interviewing usage by region, sector and even roles. If there is any research you would like to see published in 2020, please contact us.

Video Interviewing Demo


Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.