Video Interviewing Tips for Candidates and Recruiters

As the year draws to a close, we inevitably look ahead and ask ourselves what should we do better in 2018?  Setting New Year’s Resolutions, personal and professional, can be daunting so we’ve taken the pain away by inviting Sonru clients to share their top tips on video interviewing for both candidates and peers. Many thanks from all our contributors particularly Magdeline Champarnaud, James Purvis and Anna Cook from CERN, Alan Reilly from Version 1 and Anna Byrne from nucleargraduates.

Advice for Recruiters from Sonru clients

  1. Prepare the case for video interviewing. Work out the tangible reasons why implementing the tool will save not only time and money but also add quality to your selection process.
  2. Pilot it first. Pilot the tool with a trusted group of stakeholders then take time to hear their questions and concerns. Be ready to provide testimonials and statistics of its successful implementation in organisations, along with what the added value is. Don’t hesitate to reach out to other users to get their insights!
  3. Introduce yourself. Take advantage of the introduction video capability – it will get a really positive response from candidates and it also allows you to showcases your organisation.
  4. Be strategic.  If you are using this process as part of a campaign where you could be potentially reviewing 300/400 interviews, it’s extremely important you fully understand what it is you’re trying to gain from the video interview.  Once you have that ironed out, you then need to be able to extract this information in as few questions as possible i.e. keep the interview as short as is reasonably possible.
  5. Candidate Experience. Ensure the questions are not too difficult or testing, this makes the candidates more comfortable ensuring they perform to the best of their abilities.

Advice for Candidates from Sonru clients

  1. Practice really does make perfect so practice, practice, practice and not just on the Sonru application. Try recording yourself on your phone, for instance, a couple of questions a day until you feel comfortable in front of the camera. Remember, you do not have to take the real interview immediately after your practice questions so come back when you’re ready.
  2. Location, location, location. Find a quiet peaceful place to hold the interview. Do not underestimate the impression/impact your surroundings will give the interviewers.
  3. Position and Settings. Try placing your laptop on a couple of telephone books so that you are looking across and not down into the webcam. Review your practice interviews and adjust your position, settings, sound and so on until you have it just right.
  4. Dress as if attending a face-to-face interview. Understand the expected attire for the role you are interviewing and dress accordingly. Being dressed appropriately also ensures you will approach and complete the interview in the right frame of mind.
  5. During the interview, read the questions carefully and give answers that are as concise and precise as you can. Also be aware that if you are using notes to reference back, the people reviewing your interview can see you looking at notes.

This is not a communication challenge, it is a chance for you to complement your application with tangible evidence of your fit for the role! Relax, breathe, and just take your time.


Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.