Why do Sonru clients Sonru?

When interviewing clients, one of the first questions we ask is ‘Why did you adopt asynchronous video interviewing?’ and their reasons are many and varied. I’m delighted so share with you today the key themes and stories that emerged from that question:

  • Reinventing Recruitment
    Some clients were doing a total reboot of their recruitment processes following the creation of a formal HR function or the arrival of new management within that function. Clients like Bacardi and nucleargraduates wanted to bring preliminary screening or the entire recruitment function back in-house and video interviewing has enabled them to do just that.  Following a critical review, BDO Ireland identified Video Interviewing as a way to streamline the process.
  • Video Interviewing Solves Problems
    For many clients, video interviewing was introduced to solve the problems of their current processes, particularly for volume recruitment. Video interviewing was used to counter the inefficiencies of screening methods such as phone interviews or inviting candidates to first round face-to-face interviews direct from the application stage. Ineffective screening methods tend to lengthen the recruitment cycle which in turn has a knock-on effect on the Candidate Experience.
    Nestlé’s decision to introduce video interviewing was based on the need to screen the anticipated volume of applications they would receive.
  • More Accuracy in Preliminary Screening
    Sometimes, the recruitment team do not have the required skills, say linguistic or technical knowledge, to accurately assess applicants. For example, Womble Bond Dickinson felt that Psychometric Tests were not “measuring the right traits at the right time”. 
  • Global or Remote Recruitment
    When recruitment is centralised, video interviewing was seen as a solution to remote recruitment. Hamilton Island’s recruitment team, based in Sydney, rarely meet the candidates they recruit for their resort on the Whitsunday Islands and video interviewing has bridged that distance.When agencies like CERN and ESA incur the expense of flying in their shortlist from all over the world, they needed to improve on previous screening such as phone interviews or inviting candidates direct from the application stage.
  • A Fairer Recruitment Process
    Companies like Macquarie, DHL Express and Icelandair found the inconsistency of previous screening methods problematic.
    “We were also looking to give candidates a consistent experience e.g. the difference between being interviewed at 9 am on a Monday to 4 pm on a Friday could mean a very different outcome.” – Emma Cahill, Macquarie.
    While Sandra Strong from DHL Express “really likes that everyone is in the same boat, everyone is getting identical questions.” 
  • Other HR Reasons to Adopt Video Interviewing
    In companies where recruitment is decentralised, such as DHL and Bacardi, the recruitment team are always on the lookout for tools that will help hiring managers to do their own recruitment. Video interviewing is one such tool.
    With the new GDPR legislation that came into effect in May 2018, the restrictions regarding the storing of personal data has meant that handwritten notes from say, phone interviews, may no longer be compliant.
    Finally, a number of clients have expressed how they were seeking tools to showcase their employer brand or for their recruitment function to be aligned with the core values of the organisation. For example, a key element of Salt’s HR strategy was a desire to be more digital and more visual in everything they did, so video interviewing was deemed to be a good way to lead this strategy.

That’s just a taster of the type of insights available in our latest report: 360˚ View of Video Interviewing in Action, in which we looked at the impact of video interviewing on the recruitment process during the Application stage, the Process itself, how Selection decisions are made and then the post-hire Review.  Download the full report, here.

banner image for users to download the 360 degree of video interviewing report

Joy Redmond
Edward Hendrick
Ed holds a Bachelor of Science Degree in Agribusiness & Rural Development and a Higher Diploma in Enterprise Development and Entrepreneurship.

Since founding Sonru in 2007 with the vision of introducing Video Interviewing to mainstream recruitment, Ed has established the organisation as a global leader and one of the top recruitment SaaS companies worldwide.

With numerous accolades to his name such as the Sunday Business Posts ‘Top 40 Under 40’ and IIA Net Visionary award for innovation, Ed is recognised as one of the world’s leading experts in video recruitment technology and is a renowned industry speaker.

With a passion for new technology and how it can be used to make life easier for people in the real world, Ed has been instrumental in shaping the current landscape of the Video Interviewing industry.
Chris Horan
CTO at Sonru
Chris graduated from Trinity College Dublin with an Honours Bachelor of Science Degree in Physics and Computer Science and went on to complete a Postgraduate Diploma in Applied Science in Physics and Computer Science as well as a Higher Diploma in Enterprise Development.

With almost 20 years’ experience in the software engineering and computer science space, Chris has worked with leading technology companies such as Accuris, CAPE Technologies and BearingPoint.

Chris has been at the forefront of Sonru’s product development since the company’s inception in 2007.
Daniel Richard
Managing Director EMEA
Sonru’s Europe MD, Daniel Richard, graduated from Queen’s University, Canada with a Master of Science in Industrial and Organisational Science.

A trained Occupational Psychologist with more than 15 years of sales and consulting experience in multinational recruitment and HR services companies, Daniel leads Sonru’s sales efforts within EMEA, helping to grow its rapidly expanding customer base.

Prior to joining Sonru, Daniel spent 10 years at Oracle Taleo helping to build the company from a small regional start-up to a true industry leader. Daniel has held a variety of sales and consulting positions on various continents, including the US and Europe.
Fergal O'Byrne
Non-Executive Director
Fergal holds a Bachelor of Science in Electronic Engineering from Dublin Institute of Technology and is an experienced Internet industry entrepreneur.

Since founding Interactive Return in 1998, Fergal has been a member of the Board of Directors of IGOpeople.com, WINC, and CCD Limited and was a previous chair of the Project Advisory Group for Fáilte Ireland’s eBusiness Support Initiative.

A recognised influencer within the industry, Fergal has served as CEO of the Irish Internet Association and has published four books including ‘10 Online Marketing and Search Engine Essentials’ and ‘10 Technologies Every Executive Should Know’.

In 2015, Fergal was inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
George Pennock
George holds an MA in History from Oxford University and is a previous Partner and Head of Saphir UK at Saphir Capital Partners.

George spent several years with the Goldman Sachs Group as a mergers and acquisitions banker before moving into private equity where he has spent most of the past 15 years. He has served as a Senior Investment Manager and COO at Pi Capital, and worked with Botts & Company Ltd where he made private equity investments in the leisure, publishing, branded goods, retail, and technology sectors.

Having spent the past two decades working with a myriad of talented and unconventional entrepreneurs, investing in everything from online employee benefits platforms to river boats and book publishers, George is passionate about backing exceptional people and interesting businesses and believes that while a mediocre management team can ruin even a great plan, a great management team can make a success of almost any business opportunity.
John Penning
Currently, I am a Director of Sonru, the leading Online Video Interviewing company. Previous career highlights include; CEO of the Irish Internet Association, Chairman of IGOpeople.com and Founder and CEO of Interactive Return. In 2015 I was very honoured to be inducted into the IIA Internet Hall of Fame in recognition for services to the internet industry.
Rodolphe Verhaegen
Non-Executive Director
Rodolphe is currently an Operational Advisor with Digital Ventures in Brussels having previously worked in Ebay, most recently as Director of Customer Innovation.

Rodolphe is an innovative and creative business leader, with a strong interest in technology and agile software development practices. He holds an Masters Degree in Business Information Management and a BA in Business Economics from the Vrije Universiteit, Brussels.
Georges Schmit
Non-Executive Director
A native of Luxembourg, Georges graduated with degrees in Economics from the University of Louvain, Belgium (BA) and the University of Michigan, Ann Arbor (MA). Besides his native Luxembourgish, Georges is fluent in French, English and German.

Georges served the Government of Luxembourg from 1981 to 2016 and throughout most of his career he focused on innovation and technology policy, economic development and trade and investment promotion.

During his time with the Government of Luxembourg, Georges served as Secretary General of the Luxembourg Ministry of the Economy and was a member of several European Union high-level advisory bodies including the European Commission's "Enterprise Policy Group”. He also served as both Vice-Chairman and Executive Chairman of the National Credit and Investment Corporation (SNCI) of Luxembourg.

Georges has served on the Board of Directors of both listed and private companies including the world's largest steelmaker ArcelorMittal, the Luxembourg-based global satellite operator SES, the Luxembourg Post and Telecommunications Company, and the Luxembourg State and Savings Bank, among others. Most recently, he contributed to the design and launch of several major Luxembourg Government innovation policy initiatives and sits on the Luxembourg Government’s Advisory Board on Space Resources.
Daria Polunina
Non-Executive Director
A director at Saphir Capital Partners, Daria holds a Bachelor of Science in Financial Management from the University of Essex as well as a MSc in Finance from Cass Business School. Daria also sits on the board of Molinare and Wine Source Group.

Patrick Sweeney
Non-Executive Director
Patrick holds a Bachelor of Business Studies Degree in Accounting, Management, Human Resources, Marketing and Economics from University of Limerick as well as Masters of Education in Management, Human Resources and Training and Development from University of Sheffield.

For 25 years, Patrick held the position of Human Resources and Public Affairs Director for Aughinish Alumina where he was involved in change management, restructuring and international mergers and acquisitions.

Patrick also undertook many other leadership roles including operations management, training and development and employee relations management. In addition to sitting on the Board of Directors at Sonru since 2011, Patrick has operated his own strategic management and human resources consultancy firm for the past 8 years.