General Pants Co. - Customer Spotlight

Video Interviewing from Sonru has allowed General Pants Co. to enjoy 50% time savings for Seasonal Hires

General Pants Co. is an Australian fashion retailer specialising in streetwear, denim, skate clothing and surf wear and operating across ACT, NSW, VIC, QLD, SA and WA. 


As one of the largest and most respected youth retailers in Australia, General Pants Co. employs over 1,500 staff working across 52 stores. With up to 6,000 applications being received for 500 seasonal positions throughout the Christmas period, Sonru video interviewing was a welcome step in General Pants Co.’s recruitment process to aid in reducing the recruitment lifecycle.

“[Sonru] was really beneficial to our screening process as it really filtered out all of the talent that we were looking for in half the time.”

Monique Ippolito, HR Assistant

Key Benefits

  • 50% Time Savings for Seasonal Hires
  • Showcasing Candidate Personality & Passion
  • Seamless System & Ease of Use

We’ve seen a lot of positive outcomes from Sonru, the feedback from both the users and the receivers has been that it’s just so easy to use, fun and an engaging process.”

Monique Ippolito, HR Assistant